Midnight Snack

Midnight Snack: S’Mores Pop-Tarts

Pop-Tarts. They’ve long been regarded as “crazy good.” During the long hours sitting in the student center at my college, I routinely went and bought some of the S’mores ones that the third-floor cafe’ had for way more expensive than if I just went to the store. The cost of convenience, I guess.

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That’s why it seemed like a sensible decision to go to the store this time and save some money. It was 1.99 for 8 at Target, so I really did expect more and pay less.

There’s a lot of different ways to make Pop-Tarts happen. When it’s 1:37 am and you’re trying to grind a paper out, the old “unwrap and scarf” is usually the go-to, but there’s also these prep methods requiring some delay in gratification:

Putting a poptart in the oven
Many of these ways are definitely not right.

Whoever Kelloggs’ marketing team is, they pretty much go nuts with the Pop-Tarts. You already knew that with the gif at the beginning, but take a look at the back of the box:

Pop-Tarts Back of the S'mores box with cartoons
We got an Elvis spoof, We got a Bill Lumbergh spoof, We got a….nah that last one’s just funny on its own.

Not sure where the world would be at if we couldn’t laugh and eat at the same time. It’s tough to laugh, though, at how bad these things are for people:

S'mores Pop-Tarts Nutritional Information

But you know what? Pop-Tarts are a great snack because they’re easy and tasty. We know what we’re doing to ourselves here.

S'mores Pop-Tarts Ingredients
No comment.
S'mores Pop-Tarts Ingredients
At least they mention half the ways I was trying to make ’em.
S'mores Pop-Tarts Top of the box
Pretty sure I don’t know any Olympic athletes who eat Pop-Tarts. I also don’t know any Olympic athletes.

The Review

Pop-Tarts being opened.
Four packs, two Pop-Tarts per pack.

The Black Box Sangria accompanied tonight’s Midnight Snack. I was too lazy to get all crazy with an orange and fruit or whatever. Gotta prioritize when our time here’s probably finite. After opening the big box and looking at the reflective silvery packaging around each set of partnered Pop-Tart’s, I tore into the first one I could reach.

S'mores Pop-Tart
Oddly satisfying.

It seems like every Pop-Tart is about the same. Oddly satisfying.

Eating my Pop-Tart.
First impressions.

First impressions were the same as they always are when I eat a S’mores Pop-Tart. It had that trusty Pop-Tart-y taste to it. It didn’t really taste like chocolate and marshmallows, but if you look inside while you’re eating it, they make an effort to at least make it look like chocolate and marshmallows:

Picture of a s'mores pop-tart after taking a bite
Look at that perfectly distributed chocolate and marshmallow.

Admittedly, I’m a little biased because of my nostalgic ties from using these as a crutch to hobble through studying accounting late at night. The not-super-marshmallowy or chocolate taste should probably be a knock on the rating, but I like to think that a S’Mores Pop-Tart is its own thing.

Midnight Snack rating: 8.6/10

Recommend? Yes.

*Edit: After actually putting one in the toaster, it actually tasted a little like a real s’more.