Competition in the car detailing business is tough. There’s a service on almost every street. But that doesn’t mean every establishment does a good job. Customers won’t know what they’re in for until they look over the results. Instead of making them wait until the end to trust your business, follow these tips to improve your car detailing business and make your company stand out and shine.
Define Your Idea of Success
Every business defines success differently. Don’t go off the definition of another car detailing business. Figure out what you think will take your company to the next level. Is it making enough money to support your lifestyle or family? Is it giving back to the community? Or is it growing your customer base?
Depending on your answer, reconstruct your business to cater to that specific goal. It’s easier to narrow down an idea of success because then, everyone’s efforts will go to achieving that common goal. The business will run more uniformly instead of having too many hands in the kitchen. Find your question and start brainstorming ways to answer it.
Get Firsthand Knowledge
Customers trust detailers who know what they’re doing. What better way to show you know what you’re doing than having firsthand knowledge of these cars? No one is saying your company needs to strictly employ mechanics. But people on the staff should have basic knowledge about some of the more common cars.
Having information about electric vehicles is a good idea too. These cars are becoming increasingly popular, and customers want to see you’ve considered their type of vehicle before performing any maintenance. Know the proper detergents and cleaning solutions on cars so you never have to worry about damaging the interior or exterior.
Analyze the Company’s Performance
Pay close attention to the order of operations on the floor. How does your crew handle the cars they get? What’s the average time it takes to finish one vehicle? Observing and noting these small areas can help you see what areas of the business require improvement.
It could be something as simple as upgrading the current equipment. There’s a lot of equipment required to start a car detailing business. And the suppliers always have upgrades and improvements. You don’t want to use outdated methods and tools if there are simpler and more efficient ways to get the job done.
Set Goals for Your Business
Finally, set specific goals for your business monthly and annually. Consider these short-term and long-term goals. Every facet of the business should be geared toward achieving these goals. If you’re struggling to come up with some objectives, look back to your definition of success.
Use this as a jumping-off point to define what areas of the business you need to improve. Perhaps you want to improve the time it takes members of the crew to detail and clean a car. Set that as a goal to improve customer satisfaction.
Small improvements to your car detailing business will keep business steady and the vehicles flowing.