Creative Manager (remote)

  • Anywhere

Company Cengage Group
Federal Contractor

Location Los Angeles, CA

Description

We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values diversity, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ What you’ll do here: You’ll be bringing the Cengage brand to life across multiple channels and formats, crafting promotions such as direct mail, events, social, video, sales tools and more—all while accurately applying brand guidelines. As the creative lead on projects, you’ll run specific aspects of each project including planning, scheduling, budget, execution, resource management and client relations (internal and external). Cengage is an innovative force in the education market, delivering learning technology, content and services for higher education and beyond. We’re changing the lives of students with innovative offerings like Cengage Unlimited and Cengage Infuse, so you’ll have plenty to conceptualize. Why not join us? Primary Responsibilities: + Develop and produce marketing materials using appropriate Adobe Creative Suite software, including Illustrator, InDesign and Photoshop + Design for all channels and formats, including web, emails, landing pages, ebooks, infographics, flyers, social media, paid media, events, video and direct mail + Communicate and collaborate with partners in all stages of project/campaign development + Lead creative resources when applicable (freelancers, printers, etc.) + Collaborate with other functional teams, such as Content and Web, to craft campaigns and sales enablement tools that resonate and inspire action + Work with Events team to develop and implement promotional plans that meet marketing goals and improve lead generation + Use key metrics and performance indicators (KPIs) to optimize content performance + Stay ahead of marketing trends to influence and inform innovative, integrated marketing campaigns and deliverables + Update and maintain internal digital asset management system (Widen) and project management system (Workfront) Knowledge/Skills/Experience: + Bachelor’s degree in graphic design, marketing communications, advertising or related discipline + Minimum 5 years’ experience in graphic or media design, preferably in fast-paced, environment + Detailed understanding of branding and marketing best practices + Extensive experience and proficiency with Adobe Creative Cloud (InDesign, Illustrator, and Photoshop) + Solid understanding of layout, graphic design, composition and color theory across print and digital media + Understanding of video production/editing and animation + Knowledge of accessibility standards and best practices a plus + Proven record of strong problem solving, decision-making, project management and analytical skills + Complete work with a sense of urgency and a strong attention to detail + Ability to prioritize, manage multiple projects simultaneously and meet deadlines + Excellent verbal and written communication skills, with the ability to articulate design strategy to non-design partners Applicant will include a portfolio of work that demonstrates hands-on digital and print design, creative problem solving and original thinking. Cengage Group’s Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives. Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links. Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917. If you are a Colorado state or New York City resident, please email jobpostinginquiries@cengage.com to receive compensation information for this role. Please be sure to include this posting’s job ID in the subject line of the email to help ensure a timely response. About Cengage Group Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education. #li-remote